Product road mapping

We help our clients develop novel and potentially disruptive product pipelines that will respond to future needs and opportunities.

R&D road mapping

An effective R&D strategy is founded upon an understanding, not just of today’s needs and technologies, but of what the market will need in the future.

We integrate your internal knowledge and strategic goals with our technical expertise and market insight to develop a roadmap that pinpoints high-value development opportunities.  We utilize a three-pronged iterative approach across three areas: market, unmet need, and innovation.

Our process

  • We establish the current baseline – taking into account your strategic goals and needs, your current R&D projects and identifying your key stakeholders
  • We explore the future – by testing your needs, trends, and assumptions with key stakeholders using direct interviews to do this, thereby identifying opportunity areas
  • We undertake a gap analysis – identifying top opportunity areas and developing key success factors for each
  • We prioritize and finalize – our final deliverables being suitable for board-level presentation, including technology maps, prioritization approach, white space analysis and competency analysis


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