Webinar: No such thing as a fussy eater: using data science for predictive hyper-personalisation of food

From a consumer perspective, choice can be paralysing. Why try something new, and risk being disappointed?

In this webinar, led by Simon Norman, Head of Product Development, Food and Beverage, and Pradipto Biswas, Head of Data Science & Insights, we explore and demonstrate through a real time model, how powerful data-science techniques can provide a compelling new user experience, understanding preferences and predicting alternative choices.

We also explain how that can empower R&D scientists to deliver improved products, more quickly and how food & beverage companies can surprise and delight their customers.

Webinar takeaways:

• The three-pronged process of building a powerful consumer engagement tool
• How data science allows us to go beyond demographics and understand true sensory profiles
• Applications for the same predictive analytics within the context of accelerated R&D