Smart hair and skincare phenotyping
Consumer disposable and smartphone app for consumer engagement.
Our client wanted to develop a way for consumers to measure their hair properties at home that was highly accurate, but cheap enough to be given away as a disposable.
- Assessed various options and identified optical smartphone based measurements as a solution
- Developed algorithms and demonstrated proof-of-principle measurements on a smartphone
- Performed validation tests against real hair samples to determine the accuracy and reliability
- Our solution offered a highly precise measurement method using only a modern smartphone and a cheap, disposable aid
- Smartphone based measurements offered the client a new platform for consumer engagement and collection of demographic information