Our client wanted to strengthen their brand
in the health and wellness space and saw a
potential opportunity in wearable technology
to achieve this by driving positive consumer
behaviour.

Our client asked:

The client wanted to understand both practical and psychological
levers that could be used to drive behavioural change and
maintenance as well as to understand how other organisations were
using and utilising devices/connectivity to drive behavioural change.

The project story:

We reviewed literature and interviewed experts on behaviour
change theory and the insights used to develop a framework which
highlighted potential intervention points.

Case studies of behavioural change in a health and wellness setting
were selected to determine key success factors.

Methods of interaction with the customer were also analysed
including device, and online versus personal.

Results: deliverables and outcomes

We recommended the factors that were most important to the
success of a connected device to influence behavioural change.

Key business model and ecosystem components were also outlined
to help the client understand how to play and win in this space.