Beauty and personal care

Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new product innovations.

We believe in the application of science, enabling brands to effectively capitalise on the need for sophisticated in-home treatments and in-home or in-store diagnostics.

Our experts cover a range of disciplines and work together to solve challenges, create ground-breaking products and deliver regulatory advice and guidance.

Our in-depth knowledge of science, technology, consumer needs and future trends, means that we can develop innovative products with future-proof qualities, ensuring brands can be agile, ground-breaking and efficient in developing products that surpass consumers’ expectations.

We work with cosmetics and personal care companies from around the world and at every stage of their product development lifecycle from market needs analysis, product ideation and development to regulatory advice for export to claim substantiation.

We develop diagnostic devices that provide consumers with information about their care regime, devices that are used in combination with a chemistry to deliver therapeutic benefit and standalone therapeutic devices.

Our clients talk about the need for ‘brand activation’ and the ability to engage their customers on a one-to-one basis amidst a string of technology advancements offering exciting yet affordable functionality.

Read our latest thought leadership paper from Matt Herd, VP, Consumer: The future of cosmetics and beauty: now it’s personal.

Today’s consumers want more from both the brand and its products: they’re looking for a personalised experience—to feel that what they’re using meets their individual needs and that it’s tailored and relevant to them. Our latest thought leadership paper explores some of the these ideas and how brands are adjusting to these – and other – consumer trends.

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Download information on how we work with clients and read a case study on developing the ageLOC LumiSpa with Nu Skin.

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Read more on how we've developed smart devices for personalised health and beauty regimes for Nu Skin and Dove.

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Watch our animation to see how, from concept to launch, our cross-collaboration approach helped Nu Skin bring a game-changing, smart, personal care device to market.

Read how, together with our sister company TSG Consulting, we operate across the cosmetics lifecycle to solve challenges, create ground-breaking products and deliver regulatory advice and guidance.

 

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