Beauty and personal care
Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new product innovations.
We believe in the application of science, enabling brands to effectively capitalise on the need for sophisticated in-home treatments and in-home or in-store diagnostics.
Our experts cover a range of disciplines and work together to solve challenges, create ground-breaking products and deliver regulatory advice and guidance.
Our in-depth knowledge of science, technology, consumer needs and future trends, means that we can develop innovative products with future-proof qualities, ensuring brands can be agile, ground-breaking and efficient in developing products that surpass consumers’ expectations.
We work with cosmetics and personal care companies from around the world and at every stage of their product development lifecycle from market needs analysis, product ideation and development to regulatory advice for export to claim substantiation.
We develop diagnostic devices that provide consumers with information about their care regime, devices that are used in combination with a chemistry to deliver therapeutic benefit and standalone therapeutic devices.
Our clients talk about the need for ‘brand activation’ and the ability to engage their customers on a one-to-one basis amidst a string of technology advancements offering exciting yet affordable functionality.
Read our latest thought leadership paper from Matt Herd, VP, Consumer: The future of cosmetics and beauty: now it’s personal.
Today’s consumers want more from both the brand and its products: they’re looking for a personalised experience—to feel that what they’re using meets their individual needs and that it’s tailored and relevant to them. Our latest thought leadership paper explores some of the these ideas and how brands are adjusting to these – and other – consumer trends.
Watch our animation to see how, from concept to launch, our cross-collaboration approach helped Nu Skin bring a game-changing, smart, personal care device to market.
Read how, together with our sister company TSG Consulting, we operate across the cosmetics lifecycle to solve challenges, create ground-breaking products and deliver regulatory advice and guidance.
Send us a message
Please provide as much information as possible in the form and we will get back to you as quickly as possible.