Innovation in the personal care, health and beauty industry has traditionally been dominated by R&D in formulation chemistry and huge marketing budgets. In recent years, however, a new area for product development has emerged: devices.
At Sagentia, we specialize in creating personal care and beauty devices with beautiful aesthetics hiding complex technology and great engineering. We develop diagnostic devices that provide consumers with information about their care regime, devices that are used in combination with a chemistry to deliver therapeutic benefit and standalone therapeutic devices. The current trend for personal phenotyping and interactive devices is fuelled by consumer appetite for more personalization and to be more engaged by their brands. Our clients talk about the need for ‘brand activation’ and the ability to engage their customers on a one-to-one basis amidst a string of technology advancements offering exciting yet affordable functionality.
Sagentia operates across the product and technology development lifecycle and therefore assists in front end need and market analysis, concept generation, technology and product development and finally transfer to manufacture. Sagentia has significant experience in personal care areas including hair & skin care diagnostic and treatment devices, dispensing fluids, heating devices for skin therapeutics and treatment lamps.
Areas of expertise
- Brand activation and personalization
- Smart phenotyping
- Expertise across the entire product development lifecycle
- Thermal management
- Sensors and smart connectivity
- Our track-record of solving complex development challenges delivering commercially successful products
- Our curiosity, passion and collaborative approach in approaching new development challenges
- Our flexible business model and client-friendly attitude to IP ownership
- Out track record in bringing commercially successful products to market on time and on budget
- Our expertise, skills, and knowledge of the science, technologies, and disciplines required to bring successfully consumer devices to market
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