Podcast: Responsible Innovation: Duncan Smith, Managing Partner, Consumer, Sagentia Innovation
With a series of factors – from social media to the power of brand – shifting consumer preferences and buying...
Webinar: Meet the experts: Improving air quality through innovation
Sagentia Innovation’s Cesar Vargas-Razo and Paul Williams, along with TSG’s Erin Tesch, engage in a panel...
Improving indoor air quality: a window of opportunity
With COVID-19 amplifying interest in air quality devices, we look at technical and regulatory matters that product...
Creating health-boosting products
Consumer interest in food and beverage products with functional ingredients that may boost aspects of health such as...
Harnessing ‘brain power’ to solve complex commercial challenges
It’s six months since Francisco Siro joined Sagentia Innovation to lead the advisory side of the business. As a...
Responsible Consumer Innovation
Sustainability, inclusivity and brand trust are influencing the buying behaviour of consumers across multiple sectors...
Podcast: Consumer Insights and Sensory Science
There is both an art and a science to all product development but how do you make sure you create the best product you...
Replacing ‘problematic’ ingredients: Meeting the competing challenges of conscious consumerism and customer satisfaction
Conscious consumerism is a trend that’s here to stay. The public is increasingly well-informed on the potential...
Beyond the lab: Why understanding consumer behaviour is vital for R&D insights
Considering the end-user of your new product is a vital component to the success of any innovation and understanding...
How merging consumer insights with technical expertise leads to better products
Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...
