Insights archive

Consumers and their views and attitudes around the personal care and beauty sector

This is one of a series of pieces based on research conducted by Sagentia earlier this year and introduces us to some...

The physiology of the wellness trend: perception vs reality

The wellness trend is everywhere but especially noticeable in the health and personal care arena. It’s here that’s...

Clean label in the personal care sector

Market research shows consumers now rank natural ingredients and environmental impact as more important to them than...

Wellness: a new brand mission or a new brandwagon

Looking after yourself isn’t new thinking: eating a balanced diet, regular exercise, limiting alcohol intake and not...

The pursuit of wellness: striking the balance between perception and proof

The trend for wellness is everywhere. On the market today there are devices that monitor hydration, online shopping...
Personal care and beauty June 11, 2019
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