Insights archive

The physiology of the wellness trend: perception vs reality

The wellness trend is everywhere but especially noticeable in the health and personal care arena. It’s here that’s...

Clean label in the personal care sector

Market research shows consumers now rank natural ingredients and environmental impact as more important to them than...

Six medical device development pitfalls – and how to avoid them

Advancements in digital, data and biomedical technologies offer exciting potential for medical device innovation. Yet...

Wellness: a new brand mission or a new brandwagon

Looking after yourself isn’t new thinking: eating a balanced diet, regular exercise, limiting alcohol intake and not...

Acting smarter with data

In this article, Ross Jones and Chris Warwick, members of the Applied Science Team at Sagentia, look at the role...