Cosmetics Design : Devices offer significant opportunities for cosmetic brand owners
CosmeticsDesign-Europe.com, the leading European news site in the cosmetics industry, talks to Sagentia's VP Commerical, Dan Edwards, about the trend towards consumer devices.
"With the evolution of the cosmetic device category, the third in a series of articles looks at the potential for coupling with formulated consumable products.
Having already looked at the evolution of cosmetics devices from the medical, aesthetic and spa worlds, together with the concept of brand bundling, we now delve deeper to discover how consumable cosmetic products can be enhanced through the use of devices."
© Cosmetics Design 2012