Cloudpaging: what's it all about?
Numecent recently received approximately $13.6M in funding which they plan to use to support their rapidly growing business and to extend their Cloudpaging platform to the ever growing mobile platform market. You may be wondering, what’s all this Cloudpaging about?
The word Cloudpaging was coined by Numecent to give their technology its own identity in order to distinguish it from cloud computing and streaming. Although not technologically new, Cloudpaging essentially enables on-demand applications.
Let’s just jump to an example. Instead of installing an application off a disk from the shop why not download the application from the internet? Hang on, instead of waiting for the application to download fully, why not download the core application and start it up while the rest of the application downloads in the background? Instead of waiting for 3.5 gigabytes of data to download you can, for instance, run an application with only 70mb of data downloaded which is 50 times faster.
The new technology approach .. starts an application while it is still only partly downloaded
Numecent claim to have written software which allows companies to “Cloudify” their application in as little as 30 minutes. Other companies offer a similar service but instead of running the application through software as Numecent do, they monitor the use of software over 2 weeks of use by many users. During this time they log the files that the applications requested from disk. The log file shows which files called by an application are used by the average user in the first 20 minutes. Obviously there can be a use case where you don’t have the file you require simply because you don’t fit the average user use profile. In such a case it’s likely to cause instability to the application.
Numecent also offer a service to host your application on their servers which allows you to impose license control as you see fit and add real time patches to your application. The benefit to users is the convenience of an on-demand application. Similar products on the market include Adobe‘s Creative Cloud and Microsoft’s Office 365.
The new technology approach that starts an application while it is still only partly downloaded is already being used and licensed by “Game and Download Company AG” with their FDSL technology. Awomo also offers a service to gamers to buy games online and start playing after as little as 10% of the game is downloaded.
If Numecent manage to bring in big name developers such as Microsoft then they may attract a larger audience to this new way of buying software. Users who are most likely to be interested are service providers for PC games, Enterprise software and people who regularly hot desk from PC to PC.
Numecent are also pushing a new technology which uses your local PC as the cloud computer and pushes pixels to your tablet or smartphone. This essentially creates a remote desktop, but with a nice interface to make it look as if the user is running the application on their device. This is unlike Splashtop2 which just mirrors the pc desktop.
It is the timing of Numecent’s funding which is really significant, as it brings a fresh burst of marketing at a time when users are becoming increasingly tech-savvy and therefore may well be more receptive to this alternative way of using software. If Numecent can succeed in bringing together the likes of Adobe and Microsoft, who already have similar web systems, into a single location then they are very likely onto a winner.