We were asked to investigate what evidence exists that proves different
topically-applied ingredients deliver actual benefits to skin health and
beauty. We were also asked to uncover what claims could be associated
with different products.

We undertook research using literature and clinical trial databases,
along with detailed conversations with key experts to understand which
ingredients had the most robust evidence. A key challenge to address was
the inconsistency in published data.

Analysis of literature and interview comments enabled us to recommend
ingredients with the most robust evidence and experts that could act as
partners for further validation.