Smart hair and skincare phenotyping

Consumer disposable and smartphone app for consumer engagement.

Our client wanted to develop a way for consumers to measure their hair properties at home that was highly accurate, but cheap enough to be given away as a disposable. 

Approach

• Assessed various options and identified optical smartphone based measurements as a solution
• Developed algorithms and demonstrated proof-of-principle measurements on a smartphone
• Performed validation tests against real hair samples to determine the accuracy and reliability
• Our solution offered a highly precise measurement method using only a modern smartphone and a cheap, disposable aid
• Smartphone based measurements offered the client a new platform for consumer engagement and collection of demographic information