How should we evolve our product offerings to address the drive for sustainability in our market?
The project aimed to understand how
sustainability drivers – including regulatory,
standards, societal and customer demand –
were likely to change the needs of our client’s
customers and, therefore, the nature and
type of product that would be needed to win
in the market.
Our client asked:
Our client recognised that its customers were under pressure to adopt
significantly more sustainable practices – a fact that would likely change the
requirements of the product they sold.
Although unlikely to have a major impact on their product portfolio in the short
term, they wanted to understand what their future needs might be and to
identify areas which their R&D efforts should focus on.
The project story:
The project started with a workshop designed to help define a set of themes,
which then enabled us to explore how sustainability might impact our client’s
business in the next 5-10 years.
We used one-to-one consultations to build and test hypotheses and a final list
of 10 sustainability themes were explored with external stakeholder – including
customers, industry commentators, regulators, and NGOs.
A clear set of issues were identified during our conversations with market
stakeholders which were then linked to explicit areas of opportunity, threat, and
for which R&D initiatives had a substantive role in realising and defending.
Results: deliverables and outcomes
The output was shared with the client’s senior leadership team. It was then
used to explore and rationalise specific areas of R&D investment.
Our consultants, scientists and engineers redefine what’s possible and help R&D groups across the medical, industrial, consumer and food and beverage sectors achieve commercial return from their opportunities.
We have completed over 10,000 projects for start-ups and global market leaders alike, from understanding the market & technology landscape through to developing and delivering complex products.