Innovation - a game of chance?
Matthew White, Head of Opportunity Discovery at Sagentia, provides an insight into how you can weight the innovation dice in your favour.
Innovation is the key to survival in today's complex global market place. Companies need to regularly launch new products and services to keep ahead of competition, win new customers and provide security for the future. Business gurus now talk of the new 'creative economy', the 'core competence of creativity' and 'macro innovation' - the big idea that will boost the fortunes of a company. In fact a recent survey of business leaders found innovation to be a high priority. But how much of it is going on - and more importantly, how much is delivering real end user value, return on investment and subsequently boosting company profits?