Ingredients for Innovation
Geoff Waite, VP of Sagentia Inc, based in Boston, provides an in depth look at what the essential ingredients are which enable organisations to innovate.
Companies often look at themselves and declare "We need innovation!". The truth is any company prospering in the global economy already has innovation, so the quest is really: "We need to be better at innovation". What is this innovation thing anyway? Definitions abound, and the central theme (in business) is 'Making money from creativity'. Sagentia has been researching and applying the 'theory of innovation' for 20 years, both in our own businesses and as consultants to the global R&D community.