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The Gen Autumn 2010

Download your copy of The Gen Autumn 2010 - the latest version of our newsletter.

In this edition of The Gen we explore how the combination of cost pressures on healthcare provision and environmental concerns means that OEMs need to be prepared for increasing adoption of reprocessing. New regulations on medical devices are also causing confusion and increasing cost pressures for medtech organisations. With the right skills and approaches in place, however, device manufacturers can turn this into an opportunity to gain competitive advantage. This theme and how it applies to new standards around integration of usability into design and development is discussed by one of our human factors experts. Elsewhere, we discuss the significant cost savings that can be made from the often overlooked opportunity of IP portfolio optimisation and highlight how our innovative application of science combined with sound engineering led to a breakthrough product that helped our client maintain market differentiation.