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Disruptive technology: the importance of the disease-centric view in managing change

The term 'disruptive technology' is used to describe technology developments that undermine or radically change the way a process or business operates. Disruptive technology can strike fear into all but those bringing the new technology to market, but it can also 'unlock' previously inaccessible opportunities. Business needs to know what's on - and over - the horizon so it can plan a strategy for disruptive technology, and capitalise on the changes about to come.

Determining the nature and impact of future disruptive technologies is highly challenging, and no more so than in the medical field. Intense research continuously leads to new products and processes in the diagnosis, management and treatment of disease, such relentless discovery leaves business confused and often unable to clearly determine the impact new technologies could potentially have. A disease-centric analysis, however, can produce an insightful and comprehensive picture of the opportunities and threats that will emerge - a view impossible to achieve by focusing on products alone.

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