Dan Edwards, Senior Consultant in Sagentia's Innovation & Technology Management team in Boston, discusses our 'Innovation Bootcamp' experience and how we recently helped a leading player in the media industry to get the religion of innovation.
Without a radical approach to the innovation process, will business ever achieve more than incremental change? The majority of innovation still produces derivatives of existing products and services, which keep revenues steady but growth unspectacular. Real innovation can boost revenues significantly but requires a completely different mind-set, one in which risk is actively encouraged.
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