Companies in the branded consumer goods industry strive for growth and financial returns through development of high volume, innovative products, often supported by a large advertising spend. To sustain growth, manufacturers must constantly deliver substantive product improvements that satisfy consumer needs in the face of retailer pressure to keep the short term ‘news’ flowing.
After a period where it might be argued that innovation tended to be tactical and short term, we now see more substantial action by all the major consumer goods players to capitalise on the growing interest in wellness, particularly as the population ages in the West.
We work with our clients to configure their innovation operation around the right projects and technology platforms, helping them use the right tools and techniques; and we help them, hands on, with all aspects of product innovation, from consumer insight to technology development and manufacture.
Some recent examples illustrating the diversity of our work in this sector include:
