Service offering
Opportunity Discovery
In the face of the day to day operational pressures of running a business, many companies seek growth largely through incremental product and service improvements. For most, step-change innovation remains an aspiration rather than reality. Yet these same companies would acknowledge that this is exactly what is needed if they are to achieve sustainable growth and long term competitive edge.
Ethnography, value chain analysis, scenario planning, market trend analysis and disruptive technology searches are just some of the tools we use to enable us to advise clients on how and where to discover new opportunities for revenue growth
When the time comes for radical new thinking about breakthrough products and innovative new services, many companies face the same challenge: the commitment is there, the resources are in place - but where is the right opportunity?
Through our work with clients in this area we have found these opportunities exist in many places:
- understanding and capitalising on trends to meet future needs
- finding unmet current needs of users and stakeholders
- seeking new applications for existing capabilities, assets and competencies
- disrupting the value chain with new technology or business practices
- identifying where new technologies will disrupt a market or product
We have a history of helping companies discover the right opportunity for them and bringing it to commercial reality. Sagentia’s approach is highly tailored and open minded. A typical outcome will look beyond just products - we also examine new ways of doing business and of interacting with the client's value chain, and our recommendations are almost always backed up with commercial planning and business modelling.
Opportunity Discovery at Sagentia uses a combination of observational and visioning techniques, workshops, detailed research and analytical processes to identify and select the right opportunities for our clients and their markets. Our tools range from ethnography, scenario planning and disruptive technology searching to quantitative research, value chain analysis, and internal competency assessment.
Understanding market trends, potentially disruptive technologies and competitor activity all help to identify emerging needs. At the same time our broad, cross-sector experience can deliver insights into alternative markets that may hold further opportunities.
Opportunity Discovery is designed to support our clients' growth aspirations. Our broad set of tools, proven processes and experienced practitioners can bring clarity to the front end of an innovation process – helping identify the right opportunities quickly and confidently.