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White paper

Emerging markets: opportunities in healthcare

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Download the presentation from our recent Emerging markets: opportunities in healthcare seminar.

The Chinese and Indian healthcare markets alone represent a $50 billion opportunity for medical and consumer product companies. But these markets bring significant challenges as well. In addition to IP and regulatory differences, entering these markets requires an understanding of cultural and market differences so that appropriate product portfolio and supply chain strategies are put in place. With all these issues now well publicised, where do you start and how do you actually get it right?

Sagentia ran a seminar on 'Emerging markets: opportunities in healthcare' at the Imagination Gallery in London on 14 October 2011. A panel of experts provided important insights and perspectives into the optimal strategies western companies should take to capture the full potential of these markets. Download a copy of the presentations from the event to find out more.