Service offering
Business and technology strategy
Clear, unambiguous and achievable strategy is a powerful factor for business success. It is the framework that enables a business to achieve its primary objective - maximising value for stakeholders. Many factors drive a business strategy; but where technology is key to the business, it is always necessary to ensure that strategy has a strong grasp of the technology dimension.
Many companies have been slow to adapt their strategic thinking and operational capabilities to the sourcing, development and application of technology. Our business and technology insights can overcome this and help clients produce winning business strategies
Technology has a powerful role to play in the creation of value for a business. For example, it can:
- create differentiated products and services which increase margins or enhance market share by better satisfying user needs
- increase long term profitability by generating Intellectual Property which secures a degree of legal monopoly
- reduce the cost of manufacture or service delivery
- create new business opportunities by changing the 'rules of the game'
The first few years of the new millennium have provided dramatic demonstrations of the potential impact technology can have on many businesses. At Sagentia we have also recognised that, as markets globalise, so the sources and development centres for valuable technologies have become more numerous and widespread.
New strategic factors are now emerging and are already influencing the work we do for our clients. For example, winning business strategies must now address sourcing, development and the application of technology:
- the sources of technology have multiplied. It is now unusual for all technology sources to be internally based. Sometimes sourcing is linked in some way to market access, or it involves strategic partnering or M&A activity. Many businesses have been slow to adapt their strategic thinking and operational capabilities to match this reality, and become increasingly disadvantaged
- the ability to source or develop technology is important, but it is insufficient to ensure success. It needs to be backed with an understanding of where the value lies in a business opportunity, and how technology can be sourced, developed and applied to control and maximise that value. Application of technology to create new markets, often using completely new business models, has the potential to create significant stakeholder value. This is business innovation
Established expertise and a practical approach to business strategy is a core capability at Sagentia. In addition, we bring a detailed grasp of technologies and their impact on business, linked to experience of industry sectors in which technology is a key factor. We use robust methodologies to work collaboratively with our clients to develop and, if appropriate, implement winning strategies which create substantial value for their business.