Our client, a leading global provider of speciality chemicals, was faced with slow growth and margin erosion in one of its core markets - water soluble polymers - and a resultant threat to the profitability of its US$200 million business unit.
We developed a pragmatic business strategy, the aim of which was to build revenues. It comprised the following key elements:
Our work changed the strategic focus of the company away from core areas to new, higher value margin performance driven products and the formation of dedicated business development teams. Our involvement generated an additional US$2.5 million in revenue (2004) and this is projected to rise to US$15-20 million by 2008.