Innovation in the personal care, health and beauty industry has traditionally been dominated by R&D in formulation chemistry and huge marketing budgets. In recent years, however, a new frontier has emerged: the area of devices. This paper outlines the device opportunity, market drivers and key enablers. This is followed by specialist perspectives on the technology and diagnostics viewpoints written by experts in each field.
Devices can be used in multiple ways in the Consumer Packaged Goods (CPG) market, namely diagnostic devices that provide consumers information about their care regime, devices that are used in combination with a chemistry to deliver therapeutic benefit, and standalone therapeutic devices. This has all been done in the past but what is different now is that devices are looking like the next key innovation platform to help take the CPG market forward. The current drive for devices is fuelled by consumer appetite for ‘something more’ and a string of technology advancements offering exciting yet affordable functionality.
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