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Sagentia CEO discusses emerging markets pitfalls

Brent Hudson recently spoke with Medical Device Daily about the potential pitfalls which comapnies trying to address emerging markets may face and how to overcome these potential problems.

As med-tech companies discuss the topic of emerging markets, China and India are the top two nations that inevitably come up. A recent study from consulting firm PwC formerly known as PricewaterhouseCoopers, shows that China and India are gaining ground in their capacity to produce the latest in medical technology and may surpass developed countries in healthcare delivery over the next decade, making both nations solid territory for market expansion.

But there are pitfalls that companies of all sizes often fall into when trying to achieve penetration in these regions, according to executives who work for Sagentia (Cambridge, UK), a 25-year-old firm that develops and delivers products for clients, to help them grow and become more competitive.

On Thursday 2 March, Brent Hudson, CEO of Sagentia spoke with Medical Device Daily about these pitfalls and shared some insight on how companies can avoid potential problems and thrive in these markets.

Read the full article here.

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