This article has been taken from The Gen newsletter - Summer 2008. Click here to download the pdf.
Sagentia won the Technology, the Innovation and the coveted overall Best Private Sector Project Awards at the Management Consultancy Association’s prestigious Management Awards for its work on M-PESA in Kenya. Sagentia entered M-PESA in two categories; Innovation and Technology. The breakthrough mobile payment solution, developed by Sagentia for Vodafone, was launched last year for remittances in Kenya. It provides cost effective access to financial services for people without bank accounts in economies where it is unsafe, difficult and expensive to hold cash and move money around. Dr Tim Murdoch, Head of Service Innovation at Sagentia, says: “We were delighted that we won in the two categories we entered. This is a fantastic industry accolade to have been awarded. It was a complete surprise when the judges also awarded us the Best Overall Private Sector project. We were up against some of the best in the business so this was truly rewarding for the whole team.” Since launch, the project has exceeded expectations with 1.7 million people registering as customers, and the service has been adapted for similar projects currently being rolled out in Afghanistan and India.
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